Sorry.

I apologize in advance because today’s letter isn’t exactly for you.

It’s selfish.

You’re free to unsub if you want.

But if you want to know why keep reading.

Feeling compelled, I cut my meditation short to write this – a brain dump of what’s been on my mind lately.

I don’t share stuff like this on social media because you and me are the only ones who (hopefully) get it.

The Domain of Misery

I’ve been a little stuck lately. You know the typical platitude of, “there’s no growth inside your comfort zone?”

That’s coming up right now.

I’ve injected myself into the creator economy since October 28th, 2022. The day I bought a subscription to Dan Koe’s Modern Mastery to start an “online business.”

But guess what? There’s no business.

Yes, I’ve made money. A few hundred dollars to be exact. Gained a bit over a thousand followers, sure.

But a business?

What is a business? An offer (solution to a specific problem) in exchange for money that occurs regularly.

That’s nonexistent for me. I’ve been procrastinating.

Update: this is not exactly true. I have a fitness coaching client who came to me suddenly. I;m super grateful and thrilled to work with her but it doesn’t feel earned though. Could be a story for another day…

I’ve been creating content that “feels good”. I reduced my social media addiction only to find a new comfort bubble:

(aimless) content creation.

But I have good intentions, right?

I have a mission, a purpose, and a long-term goal of realizing my potential, building my legacy, and sharing the journey with others, right?

Kinda.

Here’s the problem:

I’ve been subtly chasing the white rabbit (on the outside) – an object so shiny, it makes diamonds jealous…

That build-up of emotions followed by a crash and then desperately looking for the next “thing.”

The modern black magic formula of today’s plugged-in society:

Dopamine + shiny-object syndrome.

Most of us don’t realize it but we’re all running away from something, clinging on to the closest thing that makes us forget what we’re unconsciously afraid of.

What do I mean?

The inner child within us defaults to a comfort bubble.

Let’s say you grew up yelled at and shamed for being a loud kid. Maybe now you’re more “introverted” and have an unconscious fear of loud and authoritative people.

So you cling to quiet environments like your room full of anime and video game lore.

Having self-awareness is praised but it comes with the responsibility of facing the unfiltered truth.

And sometimes that truth hurts.

You have to face your inner demons and they keep showing up until you destroy them.

It’s not easy. But what the hell am I talking about?

I’ll explain in a moment.

“You’re fine the way you are.”

Sound familiar? If you don’t already know, I was a momma’s boy.

I didn’t struggle much growing up because I was always taken care of. I didn’t have many chances to fail or try new things.

So I ended up learning many things late in life:

• Getting a job

• Washing my clothes

• Learning how to cook

• Driving myself to college

• Understanding money and how it works

I had to figure that out on my own. All that to say, I’ve rebuilt a new comfort bubble:

Content creation without the uncertainty of building a real business.

I’ve been procrastinating on actually selling something.

Yeah, shame on me.

But of course, I won’t just sit here and complain about it like I used to. I am vowing to give it a shot, failures and all.

I have a wide array of skills that I can use to help people reach the transformations I’ve made.

• Fitness transformations

• Building solid relationships

• Habits and discipline improvements

• Changing careers and tripling my income

• Learning to tame and focus a neurodivergent brain

And now it’s using my 1+ years of business knowledge to finally build a business.

I stole Justin Welsh’s LinkedIn bio and used it for myself.

Here’s what I tell myself to help me sleep at night:

Yesterday, I spent about 6 hours hyperfocused on finding a niche for an offer to target.

The classic niche I spoke about is the way for most people if you want to make real money.

The hybrid niche is only reserved for those who have earned the right to talk about their interest.

Only after you’ve built authority in one area can you branch out to another.

So until next time, I’ll be getting ultra clear on my niche, running experiments, and focusing on finding a burning problem that I can solve best.

You will continue to get value from this letter as I share my

• Lessons

• Mistakes

• Insights

I’ve narrowed it down to either fitness or productivity-related. The point is to find my highest point of contribution but it’s hard as f*ck.

Only time will tell though.

So what do we do now?

Dust yourself off and try again

I can’t end this letter without takeaway lessons for you, so I’ll bite.

• Stop procrastinating

• Understand yourself better to know when you are

• And spend more time thinking in silence instead of looking for answers outside of yourself.

• If your goals scare you, that’s a sign that you NEED to do it anyway.

Your best life is on the other side of fear. Start now or regret it later.

P.S.

F*cking ironic that I wrote about this last week lol

(these letters are all notes to self subconsciously wrapped in systems made by smart people – go figure).

Have a good week ya’ll.

Regular issues resume next week!

Leave me a reply in the meantime or unsubscribe if you just want the polished and clean stuff. There’s plenty of that out there.

Chow for now!